After I had coded some passages that contained the ‘negative’ view I could just ask NVivo to retrieve just those sentences of paragraphs. The best part of NVivo is that it allows us to review contents carrying a particular code with ease.įor example, I was looking at newspaper articles on contracting and wanted to know what were the range of ‘negative’ opinions about the topic across 200 articles. While most coding is manual, some of it can be automated (see below). The codes can be arranged in a hierarchy or individually. NVivo’s purposes are simple – it allows us to assemble different documents (including pictures) and code them. I started using NVivo – a qualitative research and content analysis software – last year when I worked on a content analysis project.
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